Porsche Design

BRAND HISTORY  

Professor Ferdinand Alexander Porsche founded Porsche Design in 1972, after leaving the Porsche car company. He designed one of the most recognisable sports cars in the world, the Porsche 911, which has influenced numerous designs within the Porsche Design Studios. The 'Designed by F.A. Porsche' trademark began being seen on all kinds of products including watches, pens, eyewear and household appliances.

The brand has consistently been recognised as pioneers in their field. In 1972 they created the concept of a black watch - there were no black watches before this time. They also produced the first titanium watch - which was a highly exotic material at the time. These ‘firsts’ have allowed Porsche to continue excelling within the field of design, along with Prof. Ferdinand’s philosophy of ‘function-follows-form’ the brand has won the more than 170 design awards across the international stage. To learn more about Porsche, read our blog on their brand history.

All Porsche Design sunglasses feature product codes ‘P'8000’. Each range of Porsche accessories begin at a different number such as their watches which are in the form ‘P’6000’. Their designs are functional and iconic. Porsche Design redefined the watch from a simple timepiece, to a stylish device that is totally designed with form and function in mind. Maximising wearability in all conditions and readability in all light levels