Burberry
In 1856 Thomas BURBERRY, a draper from Basingstoke, began his namesake brand. The manufacturing of outwear was the field he focused on and on which he succeeded.
Due to his craftsmanship by the beginning of the 1870s BURBERRY's store became one of the best not only among local residents but in adjacent cities as well. Soon after, in 1879, BURBERRY went on to create gabardine, which solidified his reputation even more.
This invention allowed him to make the revolution in rainwear as the unique material he patented soon was amazingly good to withstand the onslaught of winds, rains, thorny plants and resistant to any weather. The innovation material very quickly replaced the old heavy and uncomfortable materials used in manufacturing of waterproof clothing. Gabardine got its name in honor of a quiet place described by Shakespeare, in which anyone could hide from the weather.
